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UK Companies under-estimate impact of 0870 laws
31/07/07
Top
convergence reseller Comtact says that UK companies have
significantly underestimated the potential impact of the new 0870
regulations.
As part of
their campaign to raise user awareness of 0870 numbers and the
pending regulation change, Comtact Limited and one of their lead
Numbering Consultants Adam Dulmeer has made significant findings
regarding 0870 number use.
From having
contacted over 1,200 UK organisations that employ the use of 0870
prefix telephone numbers, 74% of respondents had not made any
preparations in regards to the regulation change. UK companies seem
to be unaware of the potential damage this could cause to demand for
their services as well as the fact that they would incur a charge
themselves for using 0870 telephone numbers.
When speaking
with some of the UK’s largest organisations which use 0870 prefix
numbers, reasons cited for not switching were that they believed it
would be an inconvenience to customers having to use a different
number.
From regular
meetings with the policy managers of Ofcom and ICSTIS (the
regulating body for premium rate numbers), Comtact established that
Ofcom has limited its distribution of alternative numbers, with the
potential result of many businesses panicking over the forthcoming
months to change as new numbers are reserved.
Comtact
continues to raise awareness of this regulatory change by informing
businesses through various methods, including the development of
their information website, www.nomore0870.co.uk.
Nick Gibson, editor
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