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TELECOMS INDUSTRY REPORTS


Enterprises set to keep data forever

15/05/08

Forget the 90-day rule, says IDC analyst - companies will be storing more data for longer, and much of it will be unstructured

Unstructured data, cheaper storage and government regulations are driving companies to keep all their data forever - leading to massive changes in the enterprise storage market, according to an IDC analyst.

Speaking at an industry event in Orlando, Benjamin Woo, IDC's vp of enterprise storage systems, said many previous assumptions about managing data no longer apply.

The view that any data older than 90 days wasn't likely to be used again is becoming archaic, he says, and that no longer applies anymore. Organisations and individuals are keeping data for longer, if not forever.

When it comes to data storage, we need to think in terms of tens of years, if not hundreds of years.

Key reason why companies now keep their data for longer:

Governments are requiring them to, for compliance reasons

Organisations are holding onto data because they can. Databases are bigger and cheaper, meaning it's easier to hold onto data for as long as a company wants. It's simple and cheap to keep everything forever.

Storage is becoming personal and more consumer. Both people and organisations want storage devices that are always accessible, protected, fast and intelligent - regardless of whether they are storing customer data or personal photos.

This last reason is one aspect that is driving increases in unstructured data - files such as Word documents or photos that are not held in databases. Such content - boosted by individuals creating their own content online - is growing at a rate of 120 per cent over the next four to five years, Woo said, while databases are growing at a rate of 30 per cent.

This increase in unstructured files means storage firms will need to develop and supply better enterprise-level search engines, in order to find what organisations need out of their mountain of data. They will also need to offer products which can still be read in hundreds of years.

Companies must be sure to not just store all that data, but to make it work for them, Woo says. Storing data for the sake of storing data is not very interesting - or economical, so companies must make sure value can be derived through business analytics, for example.

Data must generate value.


Nick Gibson, editor



 
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