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Mobile Voice Service Revenues 2007
18/06/08
Research and
Markets has announced the addition of the "Mobile Data Services
Markets 2008" report to their offering.
In 2007,
operators worldwide generated more than USD 800 billion in mobile
revenues. This is expected to reach USD 1,094.9 billion by year-end
2012, growing at a compounded annual growth rate (CAGR) of
approximately 6.4 percent. The USD 1-trillion mark is expected to be
reached by year-end 2011. Although a rapidly growing subscriber base
has led to growth in revenue for the mobile industry, operator
margins have shrunk over the years. Operators worldwide, faced with
declining average revenue per user (ARPU) due to falling voice
tariffs, are now looking at ways to counter smaller margins by
building alternative revenue streams through mobile data services.
Voice services
still make up the lion’s share of mobile services revenues; in 2007,
voice services accounted for approximately 81 percent of operators’
total mobile service revenues worldwide. However, with an ever
increasing focus on non-voice mobile services, this figure is
forecast to decline to a little over 74 percent by year-end 2012.
In 2007,
revenue from mobile data services accounted for approximately 20
percent of total service revenue in Western and Northern Europe; 15
percent in Central and Eastern Europe; 24.5 percent in Asia Pacific;
18 percent in North America; 10.5 percent in Latin America; 7
percent in Africa; and 11 percent in the Middle East. The
contribution of non-voice mobile services to total mobile services
revenues is expected to increase significantly over the coming
years, across all regions.
Rather
unsurprisingly, SMS contributes the largest share to total non-voice
revenues and in 2007, SMS accounted for approximately 49 percent of
worldwide mobile data services revenues. However, as other data
services such as mobile music, mobile games, mobile e-mail, mobile
instant messaging (IM) and mobile video gain popularity, the
percentage contribution of SMS is expected to decline in the future,
even though SMS traffic volumes will continue to grow worldwide.
In 2012, SMS
is expected to contribute approximately 37 percent to overall data
services revenues. Worldwide mobile data revenue is expected to
increase at a CAGR of 16.2 percent, reaching USD 251.9 billion by
end-2012 from USD 102.4 billion at end-2006. Although revenue from
all data services is expected to increase, the fastest rate of
growth is forecast to come from mobile video services (CAGR of 68.2
percent), followed by mobile IM (CAGR of 58.3 percent).
Starting with
SMS, then MMS, then other messaging services and on to mobile
entertainment services, music, video, LBS and more, this report
takes a long and detailed look at each mobile data service and each
regional market, highlighting key country markets and traffic or
download volumes in those markets.
This report
describes the status of mobile data services in each major
geographical region. The key features of this report include the
following:
An
introduction and overview of the worldwide mobile market: Analysis
of the worldwide subscriber base (2004–2012); regional break-out of
mobile subscribers worldwide (2004–2012); worldwide mobile service
revenues (2004–2012), including regional break-out; split of mobile
service revenues into voice and data revenues.
An
introduction to the worldwide mobile data services market: Analysis
of worldwide mobile data services revenues (2004–2012);
classification of mobile data services under three categories,
namely, messaging services, entertainment services and other
services; break-out of worldwide mobile data services revenues into
these three categories.
An overview of
mobile messaging services: This section classifies messaging
services into four categories, namely, SMS, MMS, mobile e-mail and
mobile IM. It also provides the contribution of each messaging
service to worldwide revenues from messaging services. Each service
is then discussed in detail. A worldwide overview of each messaging
service is provided along with a comparative regional break-out of
revenue from the service in 2006 and the expected revenue in 2012.
Furthermore, regional analyses for each service are provided by
covering the major mobile markets in each region.
An overview of
entertainment services: Services covered under this are mobile
music, mobile gaming and mobile video. The contribution of each
entertainment service to worldwide entertainment revenues is
provided. Each service is then discussed in detail. A worldwide
overview of each service is provided along with a comparative
regional break-out of revenue from the service in 2006 and the
expected revenue in 2012. The section also contains regional
analyses for each service, covering the major mobile markets in each
region.
Nick Gibson, editor
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