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UK Families Return To 'Games Night'
13/07/08
The British
public is returning to traditional leisure activities with more than
half the population planning to invest in games or puzzles as they
look for more economical ways of keeping the family entertained
during the credit crunch. Nearly 9 out of 10 households plan to cut
spending on expensive luxuries such as eating out, family holidays
and entertainment goods, new research reveals.
The survey, conducted for TOMY’s £1,000,000* prize fund Eternity II
puzzle game, interviewed over 1,300 people in the UK** and revealed
that families are turning their backs on modern, unsociable and
expensive entertainment systems.
When asked how
they most like to have fun with the family, games and puzzles proved
the most popular with almost 40% of households confirming that
playing them is a great way to spend time together; interestingly
computer games and watching DVDs came last (14%). With more than two
thirds planning to spend more time at home with their families this
year, the respondents were looking for traditional activities they
could enjoy together.
The research was conducted by TOMY because the £1,000,000 Eternity
II prize remains unclaimed. Any person who solves the Eternity II
puzzle by the end of the year stands a chance of walking away with
the credit crunch-busting prize, making it an excellent
entertainment option for the British public, especially as everyone
is feeling the financial pinch.
Robert Man, CEO of TOMY Europe commented: “Eternity II is a really
fun and engaging puzzle which is easy to play and can be solved by
anybody. No special skills are needed - you simply line up the
pieces to match the correct patterns and colours on the board and
you are in with a chance to win a cool £1,000,000. With a massive
80% of people polled confirming they would attempt a puzzle if it
could award them a six figure sum by Christmas, we are really
looking forward to finding a winner, so get going and you could be a
millionaire by the end of the year!”
The research also revealed that:
• A return to
Games Night is not just popular with families. Two thirds of 18 – 30
year olds intend to buy games and puzzles to enjoy at home with 40%
confirming ‘it’s cheaper than going out’.
• Our
environmental conscience is alive and well with a fifth confirming
they would spend the money making their home eco-friendly if they
won a million.
• Stashing the
cash under the mattress is returning to favour, with 20% confirming
they would rather put the money in a safe place than invest in
stocks and shares (16%)
* The prize
fund is $2,000,000. The total amount in British pounds will depend
on the exchange rate at the time of payout.
** Research
was conducted by 72 Point Ltd and had 1382 respondents.
Nick Gibson, editor
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